This quantitative study explored the intricate landscape of marketing strategies influencing adult learners' satisfaction with their decisions to enroll in community colleges. Using survey research design, this study illuminated significant insights into the multifaceted world of higher education marketing, particularly in the context of community colleges. By employing a robust methodology and comprehensive analysis, this study provided valuable implications for both theoretical advancements and practical applications within the field of higher education marketing. The study utilized the 7P marketing mix theoretical framework and a wide array of demographic and promotional marketing variables to understand the complex landscape of adult learner enrollment. The research questions delved into various aspects, including the role of promotional marketing strategies, value factors, ways of gathering information, and their correlation with adult learners' satisfaction with their enrollment decisions. The study made several significant findings. Firstly, the study highlighted the pivotal role of electronic communication methods such as email and text messages, alongside word-of-mouth recommendations, in influencing adult learners. These findings underline the importance of targeted, digital marketing strategies for community colleges. Additionally, the research shed light on the significance of interpersonal experiences, emphasizing the value of one-on-one meetings and in-person events in adult learners' decision-making processes. The study also unveiled gender-based disparities in satisfaction levels, with female adult learners exhibiting notably higher satisfaction rates than their male counterparts. This gender-specific variation emphasized the need for tailored, gender-focused marketing approaches to enhance satisfaction levels effectively. The research identified a combination of six key predictors that significantly influenced adult learners' enrollment decisions in community colleges. These predictors included being female, utilizing email, engaging with outdoor advertisements, valuing faculty expertise, flexible course offerings, and the availability of financial aid and scholarships. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]