The European Training Foundation (ETF) and the UNICEF Europe and Central Asia Regional Office (ECARO) conducted polls and focus groups to better understand the needs, views, sentiments, and experiences of young people, mainly between the ages of 14 and 34, in relation to career guidance. The geographical focus of the research was on select countries in the Europe and Central Asia region, specifically covering Albania, Bosnia and Herzegovina, Greece, Kosovo, Kyrgyzstan, Montenegro, North Macedonia, Romania, Serbia, Ukraine, and Uzbekistan. The research was co-designed and conducted in close collaboration, and with the full participation, of young people. The initiative's main objective has been to generate new evidence on career guidance demand and expectations among the young generations in these 11 countries and beyond. Fit-for-purpose career guidance should ideally be: a systematic combination of structured career education programs (as part of curricula throughout formal education, to be able to reach whole generations), quality online self-learning and self-help opportunities; and person-centered career guidance service offered outside of school, both face-to-face and online.