Institutions are aggressively recruiting adult learners and developing adult degree completion programs. This is a hyper-competitive market. Many institutions lack experience working with this population. This paper outlines proven strength-based enrollment management strategies to instill confidence and provide student support for adult learners. Institutions can get ahead by focusing on andragogical principles including prior learning assessment. Individual attention and concierge-style support are paramount to enrolling adult learners. A commitment to strength-based/appreciative approaches is the key to retaining them. Faculty members and student services professionals must understand that adult learners are a special population that cannot be served in the same manner as the under 18 24-year-old students. [For the full proceedings, see ED656038.]