The business/management problem addressed in this study is that as a result of the lacking organizational approach to service, the community college student experience in pre-learning service are inconsistent, contributing to the decade-long enrollment decline, resulting in fiscal challenges. The purpose of this qualitative systematic review is explore the potential of service quality in community colleges' organizational culture to ameliorate student enrollment and retention through the identification of which quality practices best support pre-learning services. Despite significant efforts spent on marketing strategies and ensuring quality instruction, a multi-year enrollment decline plagues most community colleges. Students are often not well-versed in the processes needed to navigate enrollment in college, a challenge that is compounded by a critical gap in organization-wide customer service. Further, there is an ongoing debate in academia as to whether students are indeed customers, causing inconsistent perceptions and disjointed cultures amongst community colleges. Through a qualitative systematic review, this dissertation presents an overview of the problem, the literature landscape associated with it, and the details about the systematic review methodology utilized. It also presents the findings of the research, including the synthesis that shows which quality practices, when adopted organizationally, may improve enrollment and retention in the context of community colleges. Based on the thematic findings of this systematic review, the resulting recommendations include: (a) establishing best-fit quality practices for improved quality in pre-learning services, (b) prioritizing resource-function skills alignment, development, and availability, and (c)establishing comprehensive approaches for organization-wide adoption. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]