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ERIC Number: ED655374
Record Type: Non-Journal
Publication Date: 2020
Pages: 126
Abstractor: As Provided
ISBN: 979-8-7087-1994-2
ISSN: N/A
EISSN: N/A
Exploring Donor Motivation at a Southern HBCU: Turning Strong Sentiment into Strong Financial Support
Napoleon Harris
ProQuest LLC, Ed.D. Dissertation, Tennessee State University
This study sought to find statistical evidence that could assist educational leaders of HBCUs to better understand the motivation of their donors in an effort to better procure resources to advance their historic missions by exploring the alumni-giving decision model (Beamon, 2017; Sun, Hoffman, & Grady, 2007) at a particular southern HBCU. This quantitative correlational study formulated four research questions: Was there a significant correlation between the student experience and the alumni experience? Was there a significant correlation between student experience and alumni engagement? Was there a significant correlation between alumni experience and alumni engagement? and What do alumni state is the most influential component of the theory in their decision to give? To this end, this study found significant correlations between student experience and alumni experience, student experience and alumni engagement, and alumni experience and alumni engagement. In addition, alumni identified that the student experience was the most influential factor in their decision to give. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A