This hermeneutic phenomenological study sought to fill gaps in the literature surrounding women in the chief enrollment management officer (CEMO) position; on CEMOs in Council for Christian Colleges and Universities (CCCU) institutions; on post-pandemic strategic enrollment management (SEM) in CCCU institutions; and on SEM concepts, planning, and activities related to adult, online student populations. The purpose of this qualitative study was to explore the lived experiences of SEM in female CCCU CEMOs serving adult, online populations in the years following the COVID-19 pandemic. The literature review provided a broad-based foundation of American higher education, Christian higher education, CCCU institutions, the COVID-19 pandemic, distance education, adult learners, SEM, and CEMOs as a means of contextualizing and connecting the multitudinous factors that have led to the industry's current challenges and opportunities. Eight female CEMOs were interviewed to better understand their lived experiences; how they negotiate internal and external resource challenges; and what may have been retired, reduced, returned to, reinvented, or rescaled in their enterprises following the pandemic. Employing the theoretical lenses of resource dependence theory and the post-pandemic planning framework, this study analyzed data using multiple iterative rounds of manual and software-assisted inductive coding. The CEMO's complex role, student focus from inquiry to graduation, market responsiveness, the paramount importance of data, and cross-departmental collaboration emerged as the study's five major themes. The study also affirmed the use of the post-pandemic planning framework as a way of categorizing resource allocation strategies in the wake of COVID-19. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]