The purpose of this article is to examine the pilot program, STRIKE (Sustaining Technology-and Reading-Infused Kid-Friendly Education) at Night Literacy Camp, a week-long bedtime read-aloud camp held virtually on Facebook and YouTube Live platforms. The online program aims to increase access to culturally relevant, high-quality literature, include multiliteracies via read-alouds and address potential summer loss while children are typically away from their structured academic settings. STRIKE at Night is founded upon five pillars: the science of reading, family involvement, read-alouds, combating summer reading loss, and culturally responsive literature. The purpose of this article is to discuss how grant writing, community partnerships, and strategic online marketing led to increased viewership, total registrations, and ultimately, program impact outside of the target market in Florida. Further, the authors consider the challenges faced when launching a grassroots literacy campaign. [This is the online first article that was published in "Journal of Literacy Innovation" v7 n1 2022.]