The purpose of this qualitative study was to examine how the military and veteran services offices in public institutions are supporting student veterans in their higher education journey. This study was aimed to allow Chief Military and Veteran Services Officers (CMVSO) in 4-year public institutions to identify challenges and opportunities in supporting student veterans. This research reveals the best practices, challenges, and opportunities 4-year public institutions face in implementing student veteran services. 15 semi-structured interview questions were asked to CMVSOs at 4-year public institutions across the nation. The study used Vacchi's model of student veteran support and its four cornerstones: services, transition, support, and academic interactions, as the framework. Guided by the framework, the study focused on two research questions: (1) How are institutions supporting student veterans as measured by Vacchi's conceptual model of student veteran support, and (2) what are the challenges and opportunities in the future implementation of student veteran services? The study revealed that institutions have several services in place to support student veterans in each cornerstone. Additionally, the study uncovered some challenges and opportunities institutions face in future implementation of student veteran services. The research advances the knowledge of how institutions are supporting their student veteran populations, while recognizing the challenges institutions face and future opportunities to improve the student veteran services. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]