This guide is the National Association for College Admission Counseling (NACAC) commitment to principled conduct among professionals who support students in the college transition process from secondary school to postsecondary education and in the transfer process between postsecondary institutions. College counseling and admission professionals help students make thoughtful choices about their futures. Their work is guided by principles of honesty, integrity, transparency, equity, and respect for students and fellow professionals. It empowers them to build trust and find common ground while they work to ensure that every student's dignity, worth, and potential are realized in the transition to postsecondary education. While this guide is intended to state what NACAC members believe are the best, ethical practices for conducting the admission process, this guide can be applicable to all admission professionals.