The surest measure of a successful college or university is the academic success of its students. True academic success requires incoming students to be academically prepared for college rigor, and is demonstrated by the availability of high-quality academic programs and evidence of personal and professional growth in the years after students' graduation. Institutions that churn out students with low-quality--yet costly--degrees or who set up students for failure by whittling down academic standards, are setting them up for long-term economic and personal hardship. This is why academic transparency is crucial. Academic transparency is truth in advertising. One of the simplest ways to practice academic transparency is to make syllabi publicly accessible by posting them online before registration for classes begins. Doing so serves multiple purposes. Firstly, it allows students to make more informed decisions about what classes they should take. Secondly, the sunlight provided by having their syllabi publicly viewable may encourage professors to cull truly rigorous coursework. Finally, it allows lawmakers to see what kind of education is being offered at taxpayer-supported institutions. This and other academic transparency measures outlined in this report should be standard practice for every public college and university.