The problem addressed by this study was that many Latina principals are faced with racial and ethnic discrimination, are condemned by their cultural community for not balancing cultural and professional expectations, are disproportionately placed in urban campuses with predominantly minority students, and lack mentors. The purpose of this phenomenological study was to gain clarity about Latina principals' experiences relating to racial and ethnic discrimination and the condemnation of their cultural communities with the intent to improve Latina principals' experiences. Latinx critical race theory (LatCrit) and counterstorytelling were the chosen conceptual frameworks used to understand how Latina principals overcome barriers to make them successful school principals. Homogenous purposive sampling and chain-referral sampling were implemented to recruit eight Latina principals. The study consisted of an in-depth interview via WebEx as means to gather data, Google Docs and ATLAS.ti to transcribe the audio to text, and ATLAS.ti to analyze and code the data. The interpretation of the findings was organized into eight themes derived from four research questions. The results of this study illustrated that Latina principals are faced with race and ethnic discrimination, are placed in schools with predominantly Latinx or minority students, place importance on having a mentor or coach, have strong familial support, and identify being bilingual as an advantage when placed in schools with predominantly Spanish speakers. This study may open discussions on district diversity hiring processes, tailoring principal preparation programs, and expanding and designing networking and mentoring programs for Latinx principals and aspiring principals so that diversity in leadership will be representative of the growing ethnic diversity in schools. In addition, this study may inspire and guide aspiring Latinas who are seeking the principalship, will present new knowledge that will fill gaps in the literature, and will provide implications for further research. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]