This integrative literature review explores the imperative for implementing Sports Development Officer (SDO) roles within higher education institutions (HEIs). The review synthesizes existing literature to highlight the importance of sports development in promoting holistic student development, enhancing campus culture, and fostering essential life skills. It underscores the need for dedicated SDO positions to address the evolving demands of sports management, provide strategic leadership, and optimize resource allocation. Best practices and innovations in sports management, including leveraging technology and promoting diversity in sports participation, are identified, offering valuable insights for HEIs. The review also discusses policy implications, advocating for institutional commitment to sports development and the professionalization of sports management through curriculum integration. By prioritizing sports development and embracing evidence-based practices, HEIs can enrich the student experience, promote well-being, and cultivate vibrant campus communities. This review provides actionable recommendations for policymakers, university administrators, and sports management professionals to harness the transformative power of sports within HEIs.