This research study, using institutional theory as a framework, examines the role of superintendents in promoting and impacting innovation in Virginia's public schools. The study engaged fourteen current Virginia superintendents in semi-structured interviews, exploring their perspectives on fostering an innovative culture within their school districts. Three primary themes emerged from the research: defining innovation, the role of superintendents in leading innovation, and the challenges and barriers to innovation. Generally, the findings highlight that innovation fundamentally involves thinking differently, finding creative solutions, and bringing about meaningful organizational improvements. The study emphasizes that innovation is essential for adapting to the evolving needs of students and the educational system. Furthermore, the research reveals that superintendents play a crucial role in promoting innovation within their schools and face various challenges and barriers in this effort. The research has important implications for school leaders and policymakers who seek to drive innovation in public schools, as the study provides valuable insights into superintendents' perceptions, experiences, and motivations regarding innovation in public education. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]