Significant research regarding longevity existed for many professions. However, very little research was conducted on longevity for small college athletic coaches. This case study sought to identify barriers that affected athletic coaches who served at small colleges in the Great Plains Athletic Conference (GPAC). Participants in this study were current head athletic coaches in the GPAC with at least 15 years of experience. The research concluded that each of the participants in the study was a transformational leader who desired to impact and influence young people beyond their sport. This study of eight athletic coaches revealed themes pertinent to coaching longevity: (a) familiarity; (b) supportive relationships; (c) impact on student-athletes; and (d) balance and flexibility. Each of the eight athletic coaches interviewed graduated from small colleges and five served at their alma maters. Supportive relationships were valued by the eight athletic coaches as they cited family members, colleagues, and college administration as being vital to their longevity. Small college presidents and athletic directors should establish initiatives and programs that help spouses and families acclimate to the campus and local community. All of the eight coaches interviewed commented on their families feeling connected to the institution and communities they resided in. Lastly, limiting non-coaching duties for athletic coaches would increase the prospect of the athletic coaches remaining in their current positions. Because athletic coaching required arduous hours, few non-coaching duties ameliorated burnout. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]