A review of the literature revealed the need to further explore continuing-generation college students attending community colleges. This case study sought to understand the choice process of continuing-generation, direct-entry college students who enrolled in Miami Dade College (MDC), a baccalaureate community college. This research was planned prior to the COVID-19 pandemic, yet was conducted during the pandemic, creating a unique context for the study. A total of 25 participants were interviewed, including continuing-generation students, parents/family members, and high school personnel. This study used Hossler and Gallagher's (1987) choice model as the conceptual framework to address how and why continuing-generation college students decided to pursue higher education in a community college rather than a traditional four-year college or university. The study derived five findings: financial considerations, addressing affordability and cost in the choice process; family influence and support, describing the role family play in the college selection process; proximity and accessibility, addressing how MDC is a good choice for being "close to home" and being accessible to students who may not have otherwise accessed higher education; institutional reputation, and its importance in the selection process as related to students' knowledge of MDC, transferability options, faculty and opportunities; and college preparedness, addressing the choice process in terms of student exposure, academic readiness, and college transfer preparedness. The study concluded continuing-generation students choose community colleges for their affordability, programs, and scholarship opportunities; family influence plays a role in the choice selection process; some students never aspire to go away for college; community colleges can benefit from providing early exposure to prospective students; "traditional" students may be perceiving baccalaureate community colleges as two-year colleges; and, the COVID-19 pandemic presented a unique opportunity to research the college choice process during a very uncertain time. The findings of this study are relevant to higher education institutions and systems, administrators, and high school personnel, and various implications for practice are presented. It is recommended that community colleges promote their affordability and scholarships, include family in the recruitment process, provide early exposure to prospective students and use the community college baccalaureate as a marketing tool. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]