This study examines alumni motivations for engagement and philanthropic contributions at one small, public, liberal arts college struggling with low alumni participation. In an electronic survey, three categories of alumni (donors, inconsistent donors, and non-donors) responded to 28 multiple choice questions and two open-ended questions. The groups were developed using Blackbaud's Raisers Edge database. The criteria included fiscal years 2018 through 2022 and excluded alumni who graduated after 2012. Rates of response were donors at 23%, inconsistent donors at 8%, and non-donors at 3%. The research revealed alumni engagement opportunities and their relationship to donations and institutional priorities. The incentive and involvement theories were selected to support research of both engagement and motivations of giving. The results of the survey indicate that alumni are most interested in donating to funding priorities that directly benefit students, i.e., scholarships, internships, and experiential learning. The survey results showed the engagement tools that yielded the highest return on investment included the alumni magazine, digital newsletter, and events. Results suggest that this survey instrument and approach are transferable to other institutions. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]