This study sought to identify best practices incorporated by secondary school counselors in California high schools that promote, support, and increase college-going identity and foster a supportive college-going environment for Latino male students. The researcher used a phenomenological qualitative study to capture the best practices and strategies academic counselors utilize to overcome the challenges of increasing Latino male academic achievement and college readiness. The findings of this study suggest that practices such as building supportive and caring environments, developing a college-going culture, increasing college readiness opportunities for Latino males, and targeted support increase college readiness among Latino males. Recommendations from participants also indicate a desire to develop support systems for students and increased professional development for school counselors. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]