This critical phenomenological study aims to analyze the lived experiences of Latino male student affairs (SA) professionals considered early to mid-career at predominantly White institutions (PWIs). Three research questions guide the study: 1) How do Latino male SA professionals in higher education describe their leadership experiences at PWIs? 2)Why are there so few Latino males in SA? 3)What strategies benefit institutions looking to recruit and retain Latino male SA professionals within PWIs? This study applies a critical phenomenological approach analyzed via critical race theory's tenets to answer these questions. Six participants, all Latino male SA professionals, served as the sample for this research. Data was collected through semi-structured interviews via a phenomenological method with the tenets of critical race theory as the hermeneutic for thematic analysis, revealing seven themes: 1) student affairs work, 2) self-identifying as Latino and its accompanying experiences, 3) campus climate, 4) career path, 5) community influence on self, 6) how to facilitate retention and recruitment, and 7) institutional and community support. Implications are shared for researching systemic racism, focusing on creating community and support for Latino male SA professionals. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]