Purpose and Method of Study: The purpose of this qualitative study was to determine factors that influenced the enrollment decisions of high-achieving and low-performing students to be admitted, enrolled, and complete their degree at Langston University. The research study included a pilot study, semi-structured interviews, and a qualitative single case study method. The case study was the ideal qualitative method as it allowed an up-close, personal, and in-depth exploration of the participants' experiences from their perspective. This particular study required a single-case study methodology as the HBCU experience is unique, and I intend to explore the nuances of this particular situation, at this particular time. Findings and Conclusions: Though focused on the experiences of high-achieving and low-performing students, the findings of this research study were consistent with previous literature regarding factors that influence enrollment decisions. The thematic coding process identified eight relevant themes shared among the participants. The themes influenced factors that influenced the participant's enrollment decision to be admitted, enrolled, and complete their degree at Langston University. The factors are student's high school academic performance, parental and family support, costs, scholarship opportunities, institutional reputation, institutional communication, and location. Within the context of the sample, the factors will add to the body of knowledge that admission counselors can utilize as they create a suitable mix of recruitment strategies appropriate for today's students. The final chapter discusses the implications of these findings for theory, practice, and future research. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]