ERIC Number: ED635472
Record Type: Non-Journal
Publication Date: 2023
Pages: 92
Abstractor: As Provided
ISBN: 979-8-3797-0019-5
ISSN: N/A
EISSN: N/A
Evaluating a Text Messaging Program to Reduce Summer Melt of First-Generation Community College Applicants
Beard, Leyna
ProQuest LLC, Ed.D. Dissertation, New Jersey City University
Summer melt refers to applicants who showed intentions of starting college, but ultimately did not attend. The purpose of this program evaluation was to evaluate a text messaging intervention offered to community college applicants aimed at reducing summer melt of all students, but particularly first-generation students. Applicants often face challenges during the enrollment process related to finances, cumbersome processes, and limited onboarding support. First-generation applicants are particularly vulnerable to these challenges. The program being evaluated sent personalized text messages to applicants every one to two weeks before the start of the fall 2021 semester. The messages were written to encourage two-way communication. A quasi-experimental study was conducted to compare whether applicants who chose to receive text messages from the institution were more likely to register for classes, complete the Free Application for Federal Student Aid (FAFSA), and remain enrolled. The study also evaluated if applicants who received messages from the institution were more likely to complete the FAFSA, register for classes, and remain enrolled. The effectiveness of applicants that received and responded to text messages was also evaluated. The study found that applicants who opted to receive text messages were more likely to complete FAFSA, register and remain enrolled beyond the first week of the semester. Two-way communication via text message showed even more applicants completing the FAFSA and registering for classes. Recommendations are presented for those who wish to introduce or improve text message interventions. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]
Descriptors: Community Colleges, College Applicants, Synchronous Communication, Student Financial Aid, Intervention, First Generation College Students, Educational Finance, Barriers, Enrollment, Comparative Analysis, Program Evaluation
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Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A