Pearson's Learning Foundations describe the optimal conditions for learning and reflect the learner experience Pearson hopes their products will create. Pearson does this by incorporating the Learning Design Principles. Each of the Learning Design Principles goes into detail about a key principle, supporting product design and marketing by describing: (1) the research that informs the principle; (2) why it matters in learning; and (3) how to apply it in practice. This document discusses how objectives are used to guide a design process that ensures the integrity of the learning experience. Objectives articulate what success should look like after a learning experience, describing what the learner will know or be able to do. Objective design is the practice of articulating a comprehensive and accurate set of objectives for a learning experience.