This study investigated the perceptions of student success of campus leaders at one Borderlands Hispanic-Serving Institution. The study incorporated 4 interviews, 9 observations, analysis of 23 documents as well as additional research to answer the research questions. The three themes emerged from the study were: (1) encouraging and empowering students to succeed, (2) removing barriers to student success, and (3) serving by default. Recommendations for educational leaders included serving by design, setting high expectations, getting to know students, encouraging and empowering students, and removing barriers to student success. Additionally, the findings of this study suggest that studying student success, investigating what is working at effective institutions, learning from effective educators and programs, and finding out more about barriers to student success will enable higher education and other leaders to better serve Latin* students. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]