There is currently no designated policy, procedure or staff in place to facilitate the objective of increasing student yield. As a result, magnet applications and acceptance of invitations to attend Owl Middle School is approached without a strategy which makes planning difficult and negates the ability to determine effective methods. Filling these public-school magnet seats is a priority as student enrollment equates to staff funding from the state and school doors being open (NCES, 2020). Identifying policy to increase 6th grade magnet students is determined by setting achievable goals. Setting achievable goals for increasing magnet students begins by identifying specific, measurable, achievable, time bound and realistic objectives. Elementary schools with similar demographic populations will be targeted with recruitment efforts through speaking engagements at the schools, parent information nights, and printed material in English and Spanish distributed to prospective families and students. The purpose of this study is to understand the effectiveness of this targeted marketing and to develop a process of continuous improvement thus potentially increasing 6th grade magnet student yield. Two semi-structured virtual interviews consisting of five questions were conducted for 10 families regarding their decision of school choice and the impact marketing had. Findings included a need to incorporate digital marketing along with honoring the power of student decision making in this school choice process.