Student enrollment is one of the key elements of leading schools. Now more than ever, there is an asserted effort to increase representation on college campuses across America. Many predominantly white institutions are strategizing ways to increase the number of Black students on their campuses. While enrollment decisions are ultimately subjective in nature; there are themes across Black student decision processes that can lead school administrators to understanding how they can increase representation. The purpose of this study is to understand the reasons why Black students ultimately decide to not enroll at higher education institutions despite being admitted. The findings reveal the key factors contributing to their decision to not enroll, and how they arrived at their final decision. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]