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ERIC Number: ED631113
Record Type: Non-Journal
Publication Date: 2023
Pages: 40
Abstractor: ERIC
ISBN: N/A
ISSN: N/A
EISSN: N/A
2023 E-Expectations Trend Report. Examining the Online Experiences, Expectations, and Behaviors of College-Bound High School Students
Ruffalo Noel Levitz
High school students have been through profound changes and challenges in the last three years. The experiences of the pandemic, lockdowns, virtual classes, and economic and social disruptions have had tremendous--and possibly lasting--impacts on them. As they prepare to enroll in college, have those experiences changed how they search for colleges to attend? This report sets out to examine those changes. Nearly 2,000 students from 10th to 12th grade about their online expectations, experiences, behaviors, and priorities. With the college search process now beginning early in high school for many students, this 2023 report breaks down many of the findings by grade level, showing how student behavior changes as they approach graduation. Here are key takeaways from this year's study: (1) Students use a variety of resources, reinforcing the need for a balanced, omnichannel approach to marketing; (2) Students are willing to share contact information for their parents; (3) More students are watching videos and finding them helpful; (4) Students look for social interaction and communities online; (5) "Virtual" is becoming a reality for college student search; (6) Students make contact through your site and through email; and (7) Most students are clicking on digital ads. [Additional contributors to this report include Gigg and StudentBridge. For the "2021 E-Expectations® Trend Report," see ED614921.]
Ruffalo Noel Levitz. 1025 Kirkwood Parkway SW, Cedar Rapids, IA 52404. Tel: 800-876-1117; e-mail: ContactUs@RuffaloNL.com; Web site: https://www.ruffalonl.com/
Publication Type: Numerical/Quantitative Data; Reports - Descriptive
Education Level: High Schools; Secondary Education; Grade 10; Grade 11; Grade 12; Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Ruffalo Noel Levitz (RNL); Modern Campus; PLEXUSS, Inc.
Grant or Contract Numbers: N/A