Character strengths are a central construct within positive psychology, and their importance in the workplace has recently been affirmed. In higher education, the goal of building character strengths has been in place since the first universities were founded. This case study in Mexico examined the character strengths of positive psychology--understood as personal qualities other than cognitive abilities--as they influenced professionals enrolled in executive programs at the Instituto Panamericano de Alta Direccion de Empresas (IPADE), an important business school. IPADE students were not necessarily typical of other Mexican citizens. Even after controlling for age, gender, and previous education, they had higher endorsements for Zest as well as Honesty and Gratitude, and lower scores for Judgment and Prudence. Though this study could not prove significant changes in the character strengths that IPADE targets through executive education in the short term, there was evidence of a shift in Zest among those enrolled in one of the executive programs and in business owners, even after only 14 weeks. There were also signs of other changes that were not yet significant, but hopefully will develop over time and manifest in both business and personal success for IPADE students and for Mexican society as a whole. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]