The development of modeling skills in mathematics is essential for individuals to understand, describe, control, and predict phenomena around them. This article describes the results of an investigation to find out how an activity -- based on a Models and Modeling Perspective -- stimulates the mathematics modeling skills of undergraduate students who are in the first quarter of a business degree. As a result, it was shown that the MEA [model-eliciting activity] enabled students to exhibit, develop, and refine different modeling skills, such as: identification of variables, assumptions based on the real-life context, identification of patterns, and construction of mathematical representations. [For the complete proceedings, see ED630210.]