Informed by interviews with campus administrators and Northern Arizona University (NAU) students, the "Student Success is the DNA of NAU" case study outlines strategies this public, four-year, Hispanic-Serving Institution (HSI) is employing to build NAU into an engine of opportunity for students and the communities they represent. The case study shares four key lessons that other institutions seeking to undertake similar work can glean from NAU's intentional, authentic, and data-informed approach. As part of the nationwide Equitable Value Movement, the growing momentum toward ensuring everyone can enjoy the better living and better life that higher education can provide is clearly visible on the NAU campus.