This article aims to study the impact of the institution's strategic plan and the given student benefits and/or provided services on the student retention/enrollment rates. Institutional sustainability and student performance/motivation can be maintained with proper guidelines and enrollment management practices aligned with the university mission. Here, we propose a guided institution's strategic plan for King Abdulaziz University (KAU) including discussions on the university mission/vision statements, admission standards and counselors, recruitment procedures, student engagement, student support services, finances, and academic advising. The introduced strategic plan is believed to improve student retention and enrollment via: (a) applying the IDEAL initiative to promote campus diversity, (b) providing first-year support and assigned full-time advisors for guidance and persistence, (c) understanding applicant profiles for effective recruitment, (d) training and engaging students in several workshops and activities, (e) offering welcoming-week orientation to familiarize new students with the university requirements and guidelines, and (f) giving space to students to encourage in-class discussions and make them feel comfortable to share their ideas, from applying the "Turn and Talk" strategy. Strategic plans have a direct impact on the delivery of high-quality and cost-effective services to meet students educational and financial needs, with realistic/quantifiable goals necessary for student recruitment/success. [For the full proceedings, see ED626585.]