High school counselors play a vital role in helping students prepare for attending college. They are the link between students and families and institutions, providing counseling, information, and motivation to help students make it through their enrollment journeys. Along the way, they have to help students cope with a wide variety of challenges: academic, financial, educational, emotional, social, and more. Ruffalo Noel Levitz (RNL) and High School Counselor Marketing surveyed more than 1,200 high school counselors about their insights into working with campuses and the challenges students and families face with the college search process. This report discusses: (1) which resources high school counselors find the most effective; (2) the information high school counselors need to inform students and families; (3) their assessment of college websites, college fairs, and other resources; and (4) comments about test-optional policies, characteristics of a good college representative, and more. [This report was co-published by High School Counselor Marketing.]