ERIC Number: ED623769
Record Type: Non-Journal
Publication Date: 2022
Pages: 12
Abstractor: ERIC
ISBN: N/A
ISSN: N/A
EISSN: N/A
2022 Cost of Recruiting an Undergraduate Student Report: Key Metrics for Four-Year Colleges and Universities
Ruffalo Noel Levitz
How has the cost of recruiting a student changed during the pandemic years? How many staff members do admission offices have per student? What are the budget priorities for colleges and universities? These are just a few of the 14 findings in the "2022 Cost of Recruiting an Undergraduate Student Report." This report--based on a survey of enrollment managers at four-year public and private institutions--provides data that can help institutions compare to similar institutions and evaluate their return on investment (ROI) on student recruitment. This report provides: (1) the cost to recruit a single college undergraduate, transfer student, and international student; (2) multiple metrics on staffing levels in admissions and recruitment offices; (3) budget allocations for 2022 and how those compare to 2020; and (4) top budget investment areas for colleges and universities. This report includes a Benchmark Worksheet to help institutions calculate the cost of recruiting a student. [For "2020 Cost of Recruiting an Undergraduate Student Report: Benchmarking Data for Four-Year Colleges and Universities," see ED608071.]
Descriptors: Undergraduate Students, Student Recruitment, Costs, College Admission, COVID-19, Pandemics, Enrollment Management, Enrollment Rate, School Personnel, College Transfer Students, Foreign Students, Public Colleges, Budgets, Resource Allocation, Private Colleges
Ruffalo Noel Levitz. 1025 Kirkwood Parkway SW, Cedar Rapids, IA 52404. Tel: 800-876-1117; e-mail: ContactUs@RuffaloNL.com; Web site: https://www.ruffalonl.com/
Publication Type: Reports - Research; Numerical/Quantitative Data
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Ruffalo Noel Levitz (RNL)
Grant or Contract Numbers: N/A