Higher institutions face increasing pressures to transform existing strategic enrolment strategies to offset mounting internal and external influences within the educational marketplace. With organizations dramatically reconceptualizing the classroom and instructor-student mandated interaction, internal resistance has significantly impacted enrollment initiatives' success and compounded institutional struggles. This paper discusses how institution-wide strategic enrolment planning can only achieve desired goals when organizational change management has been established and entrenched in the institution's identity. With a focus on educational service quality and decreasing financial solvency, this paper recommends prioritizing a ground-up strategy promoting a culture of change. Change management instills readiness in all levels, creating organizational nimbleness. With nimbleness, each level can adapt to the enrolment management system's frequently evolving policies and ensure long-term institutional success in an increasingly competitive education market and intensifying student recruitment challenges.