Graduate student enrollment has become increasingly important for universities. At the same time, competition for graduate students has increased, and the way those students search for programs of study has changed dramatically in the digital era. How can your program adapt and reach its graduate enrollment goals? This benchmark survey report provides data to showcase best practices and trends in graduate student marketing and recruitment. Ruffalo Noel Levitz (RNL) polled almost 100 institutions about their marketing practices and recruitment tactics for graduate students. This report summarizes and analyzes the findings while also highlighting opportunities for programs to elevate and evolve their enrollment efforts. This report contains 26 findings on key topics in graduate student recruitment and marketing, including: (1) graduate-level marketing and recruitment planning; (2) budget amounts and allocations for graduate student recruitment; (3) most used and effective marketing channels; (4) typical response timing to inquiries and applications; (5) frequency of communications and channels used; (6) most offered types of programs and formats offered; and (7) offices responsible for marketing, recruitment, and cultivation. [For "2020 Marketing and Recruitment Practices for Graduate Students Report: Effective Practices for Graduate Enrollment as Rated by Campus Officials," see ED618026.]