In their quest for broad support for school choice, proponents have conceded to Democrats' policy demands, including limited student eligibility and regulations, therefore weakening the options available to families. However these concessions have not won Democratic policymakers' support and may have alienated Republican policymakers. School choice supporters, therefore, should not be afraid to make what is likely the most compelling case: that education freedom is fundamentally about enabling parents to choose learning environments that align with their values. For long-term success, school choice supporters must make the values-based case for school choice, pursue programs that are open to every child, and allow parents to determine what constitutes quality and accountability.