Professional development and training (PD&T) is a key component of the work of a member association. American Association of Collegiate Registrars and Admissions Officers (AACRAO) delivers PD&T for its members through the traditional methods of conferences, publications, journals, and workshops, and more recently through webinars, web-based courses and other virtual formats. What skills do members of the profession seek to improve and through what means of delivery are they best served? These are some of the questions AACRAO sought to answer through this research partnership with InsideTrack. This report provides critical insights into what PD&T our members seek. Importantly, views of what training is of interest, how it is delivered, and what form of recognition is provided for the training differed between senior leadership, managerial staff, and front-line staff. And, not surprisingly, what PD&T that certain segments of the staff believed was important for other segments of the staff weren't necessarily aligned. These nuances in views of PD&T are important for AACRAO to understand but also for members whose institutional resources for PD&T are limited and need to be used wisely. [This research was sponsored by InsideTrack.]