Located in the suburbs of northern Kentucky, just minutes away from Cincinnati, Northern Kentucky University (NKU) serves over 15,000 students from across the state and beyond. In 2018, while celebrating its 50-year anniversary and closing out its current 6-year strategic plan, the college welcomed a new president with a bold vision. Feeling a sense of urgency to improve the student experience and increase outcomes, President Ashish Vaidya challenged the college to reframe its thinking about who the institution serves and how they design programs, services, and learning experiences to meet their students where they are. President Vaidya delegated the development of the framework to a team of 12 administrators, faculty, staff, undergraduate and graduate students, and community members. The team was tasked with creating a framework with clear goals for deliverables. After 8 months of work and focusing on becoming a "student ready" institution, the team's 3-year strategic framework, known as the "Success by Design" Framework, was approved by NKU's board of regents. Reflecting on the first phase of Success by Design, NKU leadership found that their approach had shown the campus community that they could collaborate and innovate across departments, roles, and with student and community partners as equals.