This study focuses on the agri-food sector in Morocco and 'drivers' of change for skills. It alerts education and training institutions to prepare workers for the jobs of the future. The Moroccan society and economy depend heavily on agriculture production, employing around one third of the population and accounting for around 12% of GDP over the past five years. Agri-food as a whole is particularly important in rural areas. It is estimated that around 4 million rural inhabitants are employed in agriculture. On the other hand, the food processing industry has a more limited, but increasing workforce, as around 141 000 people work in the sector at the national level. The agri-food sector accounts for around 21% of total exports. The Green Morocco Plan 2008-2020 supported the development of the agriculture sector by fostering closer links between farms and industry, The new Generation Green (2020-2030) builds upon the achievements of the Green Morocco Plan to further consolidate growth and social improvements in the sector.