While data on enrollment, performance, persistence, and completion can offer directional information about access and success for different student groups, they do not provide the "why" behind these measures. Asking students directly about their experiences at the institution can help with a more comprehensive understanding of how to support their success. Whether your college is considering implementing student focus groups to inform your equity agenda and Guided Pathways redesign or has already held these conversations, igniting action responsive to students' needs and perspectives requires leadership and intention. This brief offers insights from 10 California Community Colleges where the RP Group conducted student focus groups to support student-centered, equity-minded change. It offers community college practitioners interested in amplifying student voices: (1) considerations for ensuring student focus groups lead to action; and (2) ways colleges have used this type of inquiry to advance institutional change.