Transfer students are increasingly important to the enrollment health of colleges and universities. But how do transfer students search for a new institution to attend? The "2020 Transfer Student Experience Report" examines responses from a study of 1,100 current and prospective transfer students. This report discusses the following questions: (1) When do transfer students start their transfer planning? (2) What are the most important factors in their decision to transfer? (3) How easy is it for them to find key information on college websites? and (4) Which resources they use to research institutions? [Research for this report was co-sponsored by: OmniUpdate + Destiny Solutions.]