Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand stand out in a technological sea of messages? The "2019 E Expectations® Trend Report" helps answer these questions with insightful data about the digital habits of high school sophomores, juniors, and seniors. This extensive report identifies new preferences related to college search and answers key questions such as: (1) What search terms do students use when looking for colleges online? (2) How do teens feel about artificial intelligence (AI) on websites such as automated chats? (3) Do teens conduct voice-activated online search--and how? (4) What are teens' attitudes about images and videos on college websites? (5) What are the preferred methods of communication for sophomores, juniors, and seniors? and (6) How involved do parents continue to be in the college search process? [PLEXUSS, a survey sponsor, provided the survey list for this study. For "How Digital Engagement Shapes the Way High School Juniors and Seniors Choose a College. 2018 E-Expectations Trend Report," see ED608183.]