ERIC Number: ED608181
Record Type: Non-Journal
Publication Date: 2013
Pages: 16
Abstractor: ERIC
ISBN: N/A
ISSN: N/A
EISSN: N/A
Recruiting Abroad: Understanding the Expectations and Behaviors of Prospective International Students--A Study of College-Bound High School Students from 146 Countries. An E-Expectations Trend Report
Noel-Levitz, Inc.
International student enrollment in the United States has increased dramatically in recent years. With domestic college enrollments expected to flatten for the remainder of the decade, many campuses may be interested in increasing their recruitment efforts into this growing pool of potential students. What draws international students to enroll at colleges and universities in the United States? What resources do they use when researching college choices abroad? What do they expect during the enrollment process? To answer those questions, Noel-Levitz and CollegeWeekLive conducted a survey of prospective international students in early 2013. The respondents revealed their expectations, attitudes, and intentions on a variety of recruitment topics. Among the findings: (1) A student's desire to attend a specific university was the greatest factor driving their interest in studying outside of their home country; (2) Campus Web sites were the most influential resource on the application decision; (3) Students cited funding as their top concern with studying abroad and cited financial assistance from American institutions as their top source for paying for college; (4) Students placed a high value on live conversations with college representatives and current students; (5) International students rated e-mail as their top communication method, but are open to a wide variety of online communication channels, including live online chats and live Webcasts; (6) Seventy-two percent said it was important to have conversations with campuses at all stages of the enrollment process; and (7) Nearly three-fourths used home computers as their main method for accessing the Internet; 74 percent had also viewed university Web sites on a mobile device. The report includes eight recommendations for strengthening international student recruitment.
Descriptors: Foreign Students, Student Recruitment, College Bound Students, Expectation, Student Behavior, Student Attitudes, College Choice, Study Abroad, Paying for College, Student Financial Aid, Communication (Thought Transfer), Foreign Countries, Influences, Internet, Computers, Handheld Devices, Information Sources
Noel-Levitz, Inc. 2350 Oakdale Boulevard, Coralville, IA 52241. Tel: 800-876-1117; Tel: 319-626-8380; Fax: 319-626-8388; e-mail: contactus@noellevitz.com; Web site: http://www.noellevitz.com
Publication Type: Numerical/Quantitative Data; Reports - Evaluative
Education Level: High Schools; Secondary Education; Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Noel-Levitz, Inc.; CollegeWeekLive
Identifiers - Location: United States; Canada; Latin America; Middle East; Africa; Europe; China; India; Asia
Grant or Contract Numbers: N/A