What does it cost to recruit an undergraduate student? How many front-line staff do campuses have for each new undergraduate? Where do campuses expect to focus their budget resources? "The 2020 Cost of Recruiting an Undergraduate Student Report" provides findings from a survey of campus enrollment managers and admissions directors. This report explores key metrics on recruitment and marketing, including: (1) metrics for first-time-in-college undergraduates, transfer students, and international students; (2) data on staffing levels related to recruitment; and (3) survey results on budget priorities and allocations. This report has data from 66 private and public four-year institutions and provides useful insights on how much campuses spend on their recruitment efforts. [For the previous report "2018 Cost of Recruiting an Undergraduate Student Report: Benchmarking Data for Recruitment and Admissions Costs and Enrollment Staffing Levels for Four-Year Colleges and Universities, Based on a Poll of Campus Officials," see ED608075.]