In this perspectives brief, authors James Kvaal and Jessica Thompson explore the challenge of college affordability and summarize the campaign proposals to address it. Driven by steadily rising college costs and student debt, the 2020 presidential campaign has put the issues of college costs and student debt on the agenda as never before. Many candidates are promising to transform the federal investment in college affordability, but there is great variety in how they would structure their initiatives. The debate on the strengths and weaknesses of these plans on the campaign trail is likely to have a substantial influence on future higher education policy.