In a rapidly changing world, it is more important than ever for learners of all ages to develop the skills and experiences necessary to succeed in high-wage, high-skilled and high-demand careers of their choosing. Career Technical Education (CTE) is working with every state to help learners succeed, while also providing employers with skilled and talented employees across a range of industries. To connect more students to CTE programs, Advance CTE compiled model programs to address the challenge of communicating effectively with students and families about CTE options. States play an important role in supporting districts and schools in their efforts to recruit more students into CTE programs of study. This resource from Advance CTE examines how Colorado and Idaho developed strategies to connect and support CTE programs at the local level to promote recruitment. This case study is one of three that highlights the exciting work being done across the country to reach local stakeholders, create communications strategies that emphasize digital mediums and develop messaging that resonates with specific audiences. The other two case studies may be accessed here: (1) "Strategic Messaging for Effective Communications: Using Research Insights to Connect to Key Audiences" (ED606183); and (2) "A Digital Communications Approach: External Communications Strategies Using Online Mediums" (ED606181).