This report introduces the MyGoals for Employment Success demonstration. MyGoals is an employment coaching program that helps participants set and achieve goals. It seeks to do so by explicitly focusing attention on participants' executive skills. MyGoals also offers participants a set of financial incentives to encourage, facilitate, and reward their engagement in the program and progress in achieving employment goals. Although employment is the program's central focus, the coaches also help participants set and achieve goals in other relevant domains: education and training, financial management, and personal and family well-being. Coaches make referrals to other services in the community as appropriate given participants' goals. Two public housing agencies--one in Baltimore, Maryland, and one in Houston, Texas--are piloting the program and evaluating its effectiveness with a randomized controlled trial. This report describes the origins of the MyGoals model, its core features, the rationale behind those features, the contexts in which the program is being operated, and how the program is being evaluated.