Previous research has demonstrated that most low-income students who do not apply for aid--despite a large percentage of these students being eligible to receive aid--believe that they are ineligible. According to the 2011-12 National Postsecondary Student Aid Survey (NPSAS) where students were given a choice of five reasons why they did not apply for aid, 44.7 percent of students believed that they were ineligible. Huge entered into this research with the following objectives: (1) To explore current attitudes and behaviors toward financial aid across the U.S. population of low-income students; (2) To identify why low-income students believe they are ineligible to receive aid; and (3) To identify the actual needs of the population and capture participant dynamics, specific language, and critical decision points when it comes to financing college. NCAN and Huge have learned that students are either greatly misinformed or completely uninformed about financial aid for postsecondary schooling. First, providing all students with clear and accurate information at the onset of college exploration is key. Second, finding other points to intervene for those who do not receive accurate information early on will present an opportunity to recover those students who do not know if they are eligible. This also provides opportunities to those who might still explore options to pay for schooling later on in their decision-making process. Huge suggests focusing on a strategy that urges information-givers such as teachers, college counselors, advisors, mentors, and other faculty and staff to provide all students with information about financial aid prior to college exploration.Huge also suggests focusing on a strategy that provides students with a direct channel at multiple points to accurate, simple information they can understand on their own without feeling overwhelmed during their college exploration process. [This research was produced in collaboration with HUGE.]