Serving Up Lemonade (SUL) was designed to help students establish and operate their own lemonade business, while strengthening life skills related to the 40 Developmental Assets®. SUL has expanded from sixth-grade students during the 2010-2011 academic year to sixth- and seventh-grade students in 2011-2012. In 2012-2013, eighth-grade students were also exposed to the SUL curriculum. SUL was developed through collaboration with Houston Independent School District (HISD) Strategic Partnerships, the HISD Middle School Office, and Prepared 4 Life. The HISD Department of Curriculum, Instruction, and Assessment ensured that lessons were aligned to the Texas Essential Knowledge and Skills (TEKS) standards on financial literacy, reading, English language arts, math, and social studies. Survey data were gathered from a small sample of students regarding engagement in activities related to developmental assets, life skills, character, and career interests before and after SUL. Findings included students' perceptions of increased engagement in goal-setting and financial planning activities after SUL compared to before SUL. Students noted increased financial literacy and financial self-efficacy as well as more interest in careers related to business management, business administration, and finance after SUL.