In recent years there has been an increased focus on students' transitions out of university and into the workplace. Policy changes have included the development of the Teaching Excellence Framework, the new "Graduate Outcomes" survey and the tracking of graduate salaries through the Longitudinal Educational Outcomes dataset. This report examines what has driven these changes, including the influence of policymakers, students and employers. The report includes analysis from a new survey of heads of careers services across the UK, which looks at the impact these changes have had on the way universities operate. The results show an increased demand on careers services from both students and senior management, with employability becoming increasingly embedded within university policy. [Foreword by Bob Gilworth.]