This Equity Alert discusses why goal setting matters for improving how colleges serve students of color and low-income students, and it shares guiding principles advocates can use to help ensure each college's goals: (1) are accessible and transparent to all stakeholders; (2) focus on closing equity gaps; (3) have engaged their community and stakeholders as partners; and (4) are intentional about internal and external accountability. This report also provides guiding questions for student and community advocates to consider when reviewing their college's Local Goals and offers suggestions for how to improve the goals in partnership with their local board of trustees.