This study focuses on an emerging Hispanic-Serving Research Institution (HSRI) and seeks to understand its Hispanic-serving identity as seen through the eyes of senior campus administrators. Findings suggest that instead of asking whether an institution is Hispanic-serving, it may be more appropriate to ask about the extent to which an institution is Hispanic-serving, acknowledging the ongoing identity development that may be required of institutions and supporting the need to expand the existing HSI (Hispanic-serving institution) narrative. [The American Association of Hispanics in Higher Education (AAHHE) each year commissions scholarly papers that are presented at the annual national conference and are published in the "Journal of Hispanic Higher Education," an AAHHE partner. A version of this article was published in "Journal of Hispanic Higher Education" (EJ1206508).]